Brand Story of Wintexarchive

Brand Story of Wintexarchive - wintexarchive

WINTEXARCHIVE – THE STORY


Wintexarchive was born in December 2023, but the story started long before that on the day my life quietly collapsed.


When I was diagnosed with long Covid, my world shrank to the walls of my room. I quit my job. I stopped leaving the house. For six months, the only people I saw were doctors. Friends drifted into silence. Time felt heavy. I discovered that rock bottom has a basement.


I didn’t know what was happening to my body, and even less to my mind. Every day felt like a battle I hadn’t prepared for.


Then one night, scrolling through my phone, I saw it: a brown Tornado Mart fur puffer jacket. Something about it captivated me texture, shape, attitude. Against all logic, I bought it.


When the jacket arrived, it felt like opening a door I didn’t know existed. The quality, the craftsmanship, the soul of it it sparked something in me. I began exploring brands like Tornado Mart, LGB, GOA, Ifsixwasnine. Each piece felt like a fragment of a self I thought I had lost.


And then, in the darkest chapter, something impossible happened:

I met her.


Being with her felt like seeing colors for the first time after living in grayscale. On our first date, we built LEGO flowers. When I looked into her eyes, I knew instantly she is the one. We spent endless hours together, and for the first time in months, I felt alive.

But I was scared. Scared because she was perfect, and I was a person who couldn’t even leave the house. My fear created distance. Our dreams began to drift apart especially when she told me she wanted to move to a big city far from where I lived. I told her to go, because I wanted her to be happy. And little by little, we grew further apart.

Eventually, she cheated on me.

The moment I found out felt like everything inside me turned to fire.

Anger. Hurt. Emptiness.

I started taking antidepressants just to stay afloat.

But I still had one thing left: honesty.

So I began posting reels on Instagram raw pieces of my life, my fear, my healing. I didn’t try to look strong. I tried to look real. And something unexpected happened. People started to follow. People started to write to me.

“Your videos saved my life.”

That sentence alone made everything worth it.

This is how Wintexarchive came to life not as a brand, but as a survival instinct, a diary, a place where pain turns into creation.

WE ARE WINTEXARCHIVE.

In love, in loss, in rebirth.


— Joah